Waterloo Region Generations
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Mayor Edward Frowde Seagram 

Mayor Edward Frowde Seagram

Male 1873 - 1937

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  • Prefix  Mayor 
    Birth  28 Sep 1873  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [1, 2, 3, 4
    Gender  Male 
    Religion  1881  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [2
    Church of England 
    Religion  1891  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [4
    Anglican 
    Occupation  1901  Waterloo, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [1
    Bookkeeper 
    Elected Office  1906  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location 
    Mayor - Waterloo 
    Interesting Life Story  sport, story, 
    Name  E. F. Seagram 
    Occupation  1911  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [3
    Manufacturer 
    Religion  1911  Waterloo City, Waterloo Region, Ontario, Canada Find all individuals with events at this location  [3
    Anglican 
    Eby ID Number  Waterloo-192283 
    Died  1 Feb 1937  Toronto, York Co., Ontario, Canada Find all individuals with events at this location 
    Cause: Carcinoid Tumour of Small Intestine 
    Buried  Woodland Cemetery, Kitchener, Waterloo Region, Ontario, Canada Find all individuals with events at this location 
    Person ID  I192283  Generations
    Last Modified  16 Apr 2019 

    Father  Joseph Emm Seagram,   b. 15 Apr 1841, Fisher Mills, (Cambridge) Waterloo Twp., Waterloo Region, Ontario, Canada Find all individuals with events at this location,   d. 18 Aug 1919 
    Mother  Stephanie Erbs,   b. 8 Apr 1847, , Alsace Lorraine, France Find all individuals with events at this location,   d. 4 Aug 1909, Cushings Island, Portland, Cumberland, Maine, United States Find all individuals with events at this location 
    Married  23 Feb 1869  Galt (Cambridge), Waterloo Region, Ontario, Canada Find all individuals with events at this location 
    Family ID  F11392  Group Sheet

    Family  Edna Irvine MacLaughlin,   b. 4 Sep 1880, Toronto, York Co., Ontario, Canada Find all individuals with events at this location,   d. 29 May 1925, Kitchener, Waterloo Region, Ontario, Canada Find all individuals with events at this location 
    Children 
     1. Joseph Edward Frowde Seagram,   b. Aug 1903, , Ontario, Canada Find all individuals with events at this location,   d. Yes, date unknown
     2. Elenor Stuart Seagram,   b. 9 Dec 1904, Kitchener, Waterloo Region, Ontario, Canada Find all individuals with events at this location,   d. Yes, date unknown
     3. Campbell Alexander Seagram,   b. 9 Apr 1906, Kitchener, Waterloo Region, Ontario, Canada Find all individuals with events at this location,   d. 17 Feb 1982, , Collier Co., Florida, USA Find all individuals with events at this location
     4. Philip Frowde Seagram,   b. Apr 1911, , Ontario, Canada Find all individuals with events at this location,   d. 8 Mar 1941, London, England Find all individuals with events at this location
     5. Annette Jean Irvine Seagram,   b. 1917, Kitchener, Waterloo Region, Ontario, Canada Find all individuals with events at this location
    Family ID  F186055  Group Sheet

  • Photos
    Edward F. Seagram
    Edward F. Seagram

  • Notes 
    • Death Follows Two Operations

      Famed Financier and Sportsman Played Great part in Life of Waterloo

      Benefactions Were Many

      Industrial and Sporting Careers Woven Into Very Fabric of Home Town

      Edward Frowde Seagram, known everywhere in the Twin City Business sporting and social circles as "Ed", passed away suddenly in the Toronto General Hospital Private Patient Pavilion yesterday afternoon at 4:25. The late Mr. Seagram, who had suffered recently from a stomach ulcer, entered the hospital a week ago Sunday and was operated on the following day.

      The operation was a serious one but Mr. Seagram rallied well and all week the reports from Toronto were of an encouraging nature. Sunday he suffered a relapse and was operated on a second time. Sunday and Monday the family was called to his bedside as it was realized that his condition was extremely serious.

      Activities Very Varied

      Ed Seagram's activities were woven into the industrial and sporting fabric of the Twin City, especially Waterloo, as it was the fortune of few men's activities to be Socially, he and his family have taken a leading part and philanthropically he occupied a prominent but comparatively unobtrusive part in the life of the Twin City, and especially his beloved Waterloo where he was born 63 years ago.

      As a young lad at school he was moulded first as a sportsman and later as a business man. In both spheres he rose to the top, as did his illustrious father. Like his father he also entered the political field and was mayor of Waterloo in 1906 at the age of 33 years, a comparatively young age for mayors at that time. He was re-elected in 1907. Previously he had served as alderman in 1901, 1903, 1904 and 1905.

      Early he learned the value of good sportsmanship taught by cricket. Later he played hockey with distinction and later still he entered the racing field at which sport he was a conspicuous figure for many years. He also was an ardent bowler, curler, fisherman, hunter and golfer. Mr. Seagram in his earlier days played lacrosse and football well.

      Fraternally he was a member of the A.F. and A.M. and the I.O.O.F.

      Gifts to Church

      In politics he was a Conservative and, though he was frequently mentioned as a possible candidate, he never allowed his name to go before a convention. IN religion he was an Anglican and his benefactions to the Church of the Holy Saviour will long be remembered, he with his brothers tom and Norman having only recently donated the funds for an extension of the church and beautification of it that will make it one of the best, if not the finest church of its size in Ontario.

      He was born in Waterloo on September 28, 1878 and was educated at Lakefield preparatory school, Trinity College, Port Hope and McGill University, Montreal. The late Mr. Seagram entered business in 1894 with his father the late J. E. Seagram, the famous distiller. He was manager from 1900 to 1911, vice-president 1911 to 1920 and subsequently president.

      At his death the late Mr. Seagram was president of the following companies: J. F. Seagram and Sons, Ltd. Waterloo; Frowde Ltd., Waterloo; Glubes Furniture Co, Waterloo; Canada Barrels and Kegs Co., Waterloo; Waterloo Trust and Savings Co., Kitchener, Waterloo, Preston and Galt; vice-president of the Que-On Mines Co.; director of the Lake Erie and Northern and Grand River Railways; director of the Numaque Mines; director of the Mutual Fire Insurance Co.; president of the Merchants Casualty which recently sold out to the Economical Mutual Co. of Kitchener and a partner of the Beverage firm Seagram, Harris and Bricker which has offices at Toronto, Kitchener, Galt and Guelph.

      Many Laud Life of E.F. Seagram

      Sportsmen Generally and Waterloo Citizens in Many Walks Pay Tribute

      As the racing world today paid tribute to Edward F. Seagram as a man of sterling qualities and a perfect sportsman, in equally warm terms and depth of feeling. Waterloo executives and leaders in various spheres gave expression to the esteem and regard in which he is held locally as the community's most prominent citizen and many times its benefactor.

      Helped Many

      Ford S. Kumpf, president of the Dominion Life Assurance Company: "the town of Waterloo has lost an outstanding citizen and a keen business man. I knew him well. The Biblical phrase "Let not your left hand know what your right hand doeth" was an outstanding characteristic of Mr. Seagram in many of his charitable actions. He helped many a needy person and needy cause and no one but the recipient of his big heart ever knew of it. He will be sadly missed by a host of friends."

      Canon R. J. Seaton-Adamson rector of the Church of the Holy Saviour, Waterloo: "A great loss will be felt by the Church of the Holy Saviour in the death of Mr. Edward Seagram. For many years, he, together with his family have been members of this church and Mr. Seagram by his several munificent gifts made from time to time showed his direct personal interest in its welfare. Many of the beautiful internal furnishings were his gifts to the church and it is with great regret that one realizes he was not permitted to see the accomplishment of still greater adornment of the church which he together with his brothers was so keenly interested in and had arranged for."

      Band Will Miss Him

      The services of the Waterloo Musical Society Band will be offered to the family. C. F. Thiele, director said today, On behalf of the society and himself, Mr. Thiele expressed deepest sympathy and great indebtedness to the Seagram brothers. "I personally feel the loss most keenly because of his keen interest in the band and his feeling of friendship," Mr. Thiele said.

      The highest tribute to Waterloo's outstanding citizen was paid the memory of Mr. Seagram by a fellow sportsman, Dr. F. G. Hughes. Closely associated with Mr. Seagram for many years in both curling and bowling circles. Dr. Hughes was deeply affected by his passing. He had started bowling with Mr. Seagram in 1898 when the Waterloo Club was formed and for many years, including this year, the two were Waterloo Tankard skips.

      Kitchener Daily Record Feb 2 1937 pg 3 & 11

  • Sources 
    1. [S135] Census - ON, Waterloo, Waterloo City - 1901, Waterloo (Town/Ville) D-4 Page 6.

    2. [S302] Census - ON, Waterloo, Waterloo City - 1881, Waterloo Village 1881 Div. 1 Page 16.

    3. [S366] Census - ON, Waterloo, Waterloo City - 1911, Div. 45 Pg. 9.

    4. [S2418] aaaa CensusTown of Waterloo 1891 Sect. 3, Section 3 Page 57.

  • Event Map
    Event
    Link to Google MapsBirth - 28 Sep 1873 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsReligion - Church of England - 1881 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsReligion - Anglican - 1891 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsOccupation - Bookkeeper - 1901 - Waterloo, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsElected Office - Mayor - Waterloo - 1906 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsOccupation - Manufacturer - 1911 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsReligion - Anglican - 1911 - Waterloo City, Waterloo Region, Ontario, Canada Link to Google Earth
    Link to Google MapsDied - Cause: Carcinoid Tumour of Small Intestine - 1 Feb 1937 - Toronto, York Co., Ontario, Canada Link to Google Earth
    Link to Google MapsBuried - - Woodland Cemetery, Kitchener, Waterloo Region, Ontario, Canada Link to Google Earth
     = Link to Google Maps 
     = Link to Google Earth